Meet the Focus Masters Team
Meet the People Behind the Experience
At Focus Masters, we’re here to shift the way teams work- for real.No surface-level bonding. Just deep, meaningful experiences that create real momentum.
Our global team of leaders and facilitators takes full ownership of every session, customizing it with care and intention to match your team’s reality- and challenge it to grow.
Each of us brings something different to the table- sharp insight, bold energy, and a deep commitment to transformation. We don’t just run activities. We guide breakthroughs.
Scroll down and meet the humans behind Focus Masters- the ones who show up, hold the space, and help your team move forward.
Iffat Bar-Kol Grecht
Innovator. Leader. Creator of Focus Masters.
Iffat is a visionary entrepreneur and leadership expert on a mission: to help teams break through what’s holding them back and turn real conversations into real results.
After years of witnessing the limits of traditional team-building, she created Focus Masters- an immersive, action-driven experience that disrupts old patterns, drives breakthroughs, and builds the behaviors that actually move the needle.
With Iffat, teams don’t just talk about solutions- they live them.
She’s also an active global leader in the Entrepreneurs’ Organization (EO), where she mentors, facilitates, and supports boards worldwide- always learning, always growing, always pushing forward.
Dee Soffer - Ninary
Serial Entrepreneur, Innovator, and Community Builder.​
With over two decades of experience, Dee has built multiple ventures, gaining valuable insights from every challenge and success along the way.
A driven entrepreneur, she thrives on turning ideas into meaningful action.
This passion for hands-on growth and meaningful change led her to join Focus Masters, where she helps teams move beyond talk and into real action through immersive, high-impact experiences.​
In addition to her work with Focus Masters and her business ventures, Dee is a member-leader in the Entrepreneurs’ Organization (EO), where she is deeply involved in coaching, mentoring, and fostering community growth.
Her passion for empowering others continues to drive her work as a leader, entrepreneur, and change-maker.
Jessica Juliano
Focus Masters Coordinator and Customer Experience Expert.​
Jessica is the driving force behind the smooth operation of Focus Masters workshops, overseeing every detail to ensure a seamless experience for all participants.
With a keen eye for organization and logistics, she manages everything from workshop coordination to customer experience, ensuring each session runs effortlessly.​
Her expertise extends to managing social media accounts, where she helps amplify Focus Masters’ presence and connect with a broader community.
As a natural leader, Jessica takes initiative in driving efficiency and enhancing the overall experience, making her an integral part of the Focus Masters team.​
Focused on creating exceptional experiences, Jessica’s commitment to excellence and leadership helps deliver impactful, engaging workshops that leave a lasting impression on teams and organizations alike.